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  What Is Affiliate Marketing? Affiliate  marketing  is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. KEY TAKEAWAYS Affiliate marketing is a marketing scheme in which a company compensates partners for business created from the affiliate's marketing tactics. Digital marketing, analytics, and cookies have made affiliate marketing a billion-dollar industry. Firms typically pay affiliates per sale and less frequently by clicks or impressions. The three main types of affiliate marketing are unattached affiliate marketing, involved affiliate marketing, and related affiliate marketing. Understanding Affiliate Marketing The internet has increased the prominence of affiliate marketing. Amazon ( AMZN ) popularized the practice by creating an affiliate marketing prog...

Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.